Brand Strategy & Consulting

We are living in a new time, where brands need to provide relationships. Creative differentiation in any industry requires a bold vision and also a strong voice to ensure the true story is being told in the most effective, clear and efficient way. Taking full ownership of my vocal abilities, I have found that my experience and personal strengths align to position me well as a brand consultant. I can be your voice, to bring energy, galvanize teams and lead people and businesses in their creative vision; I can make the biggest impact on brands from the top down, and cultivate strong customer relationships. I’m a great talker, and I get shit done.  

What We Do for Brand Strategy:

WHO YOU ARE IN THE WORLD.

WE ARRIVE AT YOUR BRAND STRATEGY BY USING THESE STEPS:

  • AUDIT CURRENT STATE OF BRAND

  • INTERVIEW KEY STAKEHOLDERS INSIDE AND OUTSIDE ORGANIZATION*

  • *IF BUSINESS IS NEW, AUDIT COMPETITIVE LANDSCAPE

  • ­ESTABLISH YOUR ASPIRATIONAL AUDIENCE

  • ­AUDIT ASPIRATIONAL AUDIENCE LIFESTYLE AND TRENDS

  • ESTABLISH YOUR MISSION STATEMENT AND BRAND CHARACTERISTICS

What We Do for Brand Development & Implementation:

HOW YOUR STRATEGY COMES TO LIFE VISUALLY

WE BRING YOUR BRAND TO LIFE USING THESE STEPS:

  • ESTABLISH CHANNELS WHERE BRAND LIVES

  • CREATE A VISION OR MOOD BOARD FOR THE OVERALL VISUAL VIBE OF THE BRAND

  • DEVELOP THE TONE OF VOICE OF THE BRAND

  • ­DEVELOP CORE VISUAL ASSETS (PRIMARY BRAND MARK; LOGO)

  • EXPAND ASSETS TO DIAL DOWN FOR ALL CHANNELS (ILLUSTRATION, PHOTOGRAPHY)

  • CREATE AND DELIVER BRAND GUIDELINES / BRAND BOOK