You need a partner to create and cultivate your brand by your side, while you focus on growth. We build quick trust through transparency, and that realness creates efficiency.
We are living in a new time, where brands need to provide relationships. Creative differentiation in any industry requires a bold vision and also a strong voice to ensure the true story is being told in the most effective, clear and efficient way. Taking full ownership of my vocal abilities, I have found that my experience and personal strengths align to position me well as a brand consultant. I can be your voice, to bring energy, galvanize teams and lead people and businesses in their creative vision; I can make the biggest impact on brands from the top down, and cultivate strong customer relationships. I’m a great talker, and I get shit done.
What We Do for Brand Strategy:
WHO YOU ARE IN THE WORLD.
WE ARRIVE AT YOUR BRAND STRATEGY BY USING THESE STEPS:
AUDIT CURRENT STATE OF BRAND
INTERVIEW KEY STAKEHOLDERS INSIDE AND OUTSIDE ORGANIZATION*
*IF BUSINESS IS NEW, AUDIT COMPETITIVE LANDSCAPE
ESTABLISH YOUR ASPIRATIONAL AUDIENCE
AUDIT ASPIRATIONAL AUDIENCE LIFESTYLE AND TRENDS
ESTABLISH YOUR MISSION STATEMENT AND BRAND CHARACTERISTICS
What We Do for Brand Development & Implementation:
HOW YOUR STRATEGY COMES TO LIFE VISUALLY
WE BRING YOUR BRAND TO LIFE USING THESE STEPS:
ESTABLISH CHANNELS WHERE BRAND LIVES
CREATE A VISION OR MOOD BOARD FOR THE OVERALL VISUAL VIBE OF THE BRAND
DEVELOP THE TONE OF VOICE OF THE BRAND
DEVELOP CORE VISUAL ASSETS (PRIMARY BRAND MARK; LOGO)
EXPAND ASSETS TO DIAL DOWN FOR ALL CHANNELS (ILLUSTRATION, PHOTOGRAPHY)
CREATE AND DELIVER BRAND GUIDELINES / BRAND BOOK
The physical expression of your brand in retail is more important than ever. Brick and mortar experiences are the places your brand can flex and come to life in the most tangible ways, creating unique engagement with customers and providing content, all at there same time. It has to be bold, different, interactive, and badass enough to get people to leave their couch.